This week I was given the same message in three different formats and asked to analyze my understanding of and reaction to the message based on the mode of delivery. The message was as follows.
Hi Mark,
I know you have been busy and possibly in that all day meeting today, but I really need an ETA on the missing report. Because your report contains data I need to finish my report, I might miss my own deadline if I don't get your report soon. Please let me know when you think you can get your report sent over to me, or even if you can send the data I need in a separate email.
I really appreciate your help.
Jane
Text Only
When I first read the email, I automatically assumed that Jane and Mark were co-workers. If any hierarchy exists between the two, then Jane is the subordinate. Her tone in the email is almost apologetic. If she had any authority instead of explaining why she needs Mark's overdue data ("I might miss my own deadline"), she would have placed more emphasis on him missing his own deadline. Also, Jane mentions that Mark is "helping" her, but really Mark is slacking at work and needs to get his information to Jane ASAP. But, despite Jane's apologetic tone, this email is a paper trail that Jane could use to prove that Mark is to blame for her own work being late. If I were Mark, I'd worry about who Jane copied on the email and I'd be sure to respond in a timely manner.
The major flaw I see with the email is that it's not organized well. She rambles a bit about another meeting that Mark may/may not be involved in. Dr. Stolovitch, in his video program Communicating with Stakeholders, says that written communications should begin with a clear purpose. Jane's email starts with casual small talk. She doesn't end with clear action items for Mark. She doesn't break her information into separate sections.
Audio Only
When I heard the audio version of this message, I sensed urgency in Jane. If I were Mark and got this voice message, I'd still respond quickly. Jane took the time to call me and her voice sounded concerned. I'd be less worried about a paper trail that could be used to point the blame in my direction.
In Person
Upon watching the video of Jane, she seems polite and apologetic. The actress is smiling, however, which makes me think that she's not as concerned as her voice mail and email made me believe. The informality of the drop-in request makes me think that she's being cautious about her deadline, but isn't overly worried. As Dr. Stolovitch points out in his video "Communicating with Stakeholders," tonality and body language are important elements in communicating in person. If her body language was less relaxed, perhaps her message would be better received.
Analysis
If you had asked me which form of communication was the most effective before this experiment, I would have said that in person communication. Body language, I thought, was the most important element to effective communication. But what works best in my personal life isn't always the most effective for a project. Written communication allows for easy documentation between parties, thus avoiding ambiguity.Jane's face-to-face drop-in meeting with Mark seems to meet Portny et al's qualifications for an "informal meeting" (2008, p. 357). In fact, if I were Jane I'd take Portny's advice and follow-up this in person meeting by confirming, "in writing the important information that was shared" (2008, p. 357). Dr. Stolovitch agrees that oral communication should always be documented. So even if Jane's personal meeting was powerful and dynamic.
Though the email wasn't wonderfully organized or clearly worded, it was still a better means of communication in this instance.
Resources
Multimedia Program: "The Art of Effective Communication"Portny, S., Mantel, S., Meredith, J., Shafer, S., Sutton, M., & Kramer, B. (2008). Project management: Planning, scheduling, and controlling projects. Hoboken, NJ: John Wiley and Sons, Inc.
Video Program: "Communicating with Stakeholders"